Creating 'Authentic' Tourism Experiences
Kevin Eshkawkogan has experienced first-hand how diversity in tourism can bring big rewards. In his 20 years in the tourism industry, the president and CEO of Indigenous Tourism Ontario (ITO) has seen growth in the demand for authentic, Indigenous-led experiences. Before the onset of the pandemic, Indigenous tourism contributed more than $600 million to the Canadian GDP, with the industry supporting 600 businesses and 13,000 jobs.
Read more: https://www.northernontariobusiness.com/industry-news/tourism/experts-weigh-in-on-why-diversity-matters-in-creating-authentic-tourism-experiences-4967941